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Mukbang: The Art of the Eating Show đź“ş

Mukbang: The Art of the Eating Show đź“ş

Mukbang. Not a word you’d hear often unless you’re a YouTube fanatic - and even then this interesting phenomenon has only really come into the public eye over the last few years. 👀

Nowadays it’s not uncommon to see people filming themselves eating on their phones, snapping away at their meal and sharing their dining experience with their followers. But for some internet stars, the eating show has become the bread and butter of their content. Let’s delve into Mukbang, and the intriguing art of the eating show. 💻

My Mukbang Revelation

I was first introduced to the concept of mukbang via one of my YouTube favourites, the OG queen of eating shows and crying on her kitchen floor (if you know you know), Trisha Paytas. There was something satisfying about watching someone tucking into a rich meal, looking at the food was gratifying in a way I never expected, I almost felt that I was eating it too. It was also intriguing listening to her stories during the course of the meal, giving me the feeling that I was sitting with an old friend having dinner.



I quickly became addicted to watching these videos and I clearly wasn’t the only one, looking at the views and Trisha’s subscriber count! Slowly but surely my YouTube recommended videos started filling up with mukbangs of all kinds, some different in style and more focused on the ASMR aspect of eating - microphones set up closely so that you can hear every slurp of a huge bowl of spicy noodles being chowed down. 🍜



The Mukbang Origins

Mukbang finds its origins in South Korea, where it has been popular for around 10 years now. In today’s Mukbang world you can find content creators from all over the world munching on different types of treats, with the food usually being in really large quantities and often eaten in a particular style - widening eyes at the camera and taking large exaggerated bites seem to be favoured. 📹



But why exactly do so many millions enjoy watching random people on the internet eat? It’s a combination of things, according to a neuroscientist specialising in food and what triggers our senses. Sensory, psychological, social, environmental and emotional factors all come into play and combine to draw viewers in. ASMR can be described as a “brain tingling” feeling, or a brain “massage”... and that’s what makes it so addictive for its viewers. 


Would you like to see a FoodBlog Mukbang


Personally, I am a huge fan of watching eating shows as I find it satisfies me in a way I can’t entirely explain. It feels good to see someone enjoying their meal and including you in the experience too. The eating sounds can get a little much for me sometimes, so I am more likely to watch a less-ASMR focused show with a chatty host keeping me company during lonely dinner times. 🍽️

Judging by the continued steady increase in popularity of the Mukbang stars taking over on YouTube, and the views (and dollars!), these videos draw in, this is a trend which doesn’t seem to be going anywhere anytime soon. 


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