5 tips on how to start a killer restaurant 🍽️

Business fanatics, let’s talk. Whether you’ve been dreaming about having your own restaurant from a young age or are in need of a spontaneous change to boost your career, it’s important to prepare yourself well before venturing out into restaurant patronage. 👩‍🍳

If you’re passionate about food and consider yourself to be an entrepreneurial person with a will to work, you’re practically halfway there. To give you a mental boost, we’ve compiled a list 5 of tips and tricks that should help you start a killer restaurant. Without further ado, let’s get down to it. 👇

Choose a clear concept

The concept (or brand) of your restaurant will act as the driving force that’s holding it all together. Your restaurant concept includes the cuisine you’ll serve, the type of style of serving, the general ambience of the restaurant as well as the types of occasions you’ll want people to come over for. 🪑

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Giving your restaurant an identity through a planned out concept is not only crucial for the brand survival and marketing of your new business, but it’ll also keep you organised (and sane!). 

Selecting the right food concept

When it comes to the flourishing of your business, being passionate about your own venture is absolutely necessary. Why open a posh steakhouse when you’d rather run a teahouse that specialises in delicate sandwiches and scones? 🥐

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Sure, a restaurant’s success depends very much on the type of demand that’s taking over the current market. You might also have nothing to do with the preparation and cooking of food in your own restaurant. However, picking a niche that fits you perfectly is a good way to start if you ask me. 

Monitor customer feedback 

In an interview with Modern Restaurant Management, multi-Michelin starred chef Gordon Ramsay said that in restaurant management, encouraging your employees and guests to provide feedback is necessary to find out what you can do to maximise your overall restaurant experience. You should also monitor feedback on online websites, and read honest reviews. This will help you stay on top of the dos and don’ts of running a restaurant, while also keeping your customers and employees happy. 😃

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Location is key 

Great food and a sound concept are needed - but so is a restaurant’s location. You’ll want to consider the demographics and make sure that the target market of your restaurant matches the ambience and features of the area. You’ll also need a spot that’s both easily accessible and visible! 

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Visibility is not that difficult to achieve in Malta, especially if you put a lot of effort into digital visibility through social media marketing. However, it’s important to keep all this in mind when picking the right location. You also should consider nearby competition - how many restaurants with the same niche are in the area? Will this make it more difficult to stand out? 🏆

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